Adiharjo Collection: Ads Operations for a Batik Brand
- Client Adiharjo Collection (Raden Adiharjo Official Shop on Shopee)
- Industry Fashion, batik
- Boards WHITE Board and WHITE Canvas
- Services Ads operations, video ad production, monthly reporting, conversion audit
- Period April 2026 to now
The brief
Adiharjo Collection makes batik with a heritage story and a modern cut, and sells most of it on Shopee. They asked WHITE to run their Meta advertising end to end: the creative, the campaigns, and the monthly read on what happened.
What we do
A creative cycle that ships every month. Product knowledge, showcase and promo videos in April; storytelling films for the Sekar Seruni and Cendra Kusuma lines in May and June; the Padu Kaloka, Jalin Tumbuh and Raga Diam campaigns through July and August, each in an upbeat cut and a quieter one. Every piece is shot and edited by the WHITE Canvas team, on brand and on schedule.
Campaign operations and reporting. Audience structure, budget pacing and placements are managed weekly. The client receives a monthly ads report written in plain language: what we changed, why, and what comes next.
A conversion audit for a walled garden. Shopee allows no third-party pixels or heatmaps, so we built the measurement from the platform’s own exports instead: a full read of a month of shop data, an audit of the store and listing pages, and a cross-check of Meta’s delivery breakdowns by placement, device and country. The findings went to the client as a joint improvement plan, from campaign settings ordered toward purchase intent to tighter listing pages and a tracking setup that finally connects ad spend to orders.
What it changed
Creative, media and measurement now come from one table. The conversation with the client moved from “how many clicks” to “which sessions buy”, which is the only question that matters for a store with a high average order value.